02 Mar

RVFTA #131 Who is Ready to Go RVing?

On this episode of RV Family Travel Atlas, we are talking about current RV buyers. The RV industry has been breaking sales records for the last few years, and it shows no signs of slowing down. We have all heard that the average RV buyer is getting younger, and perhaps more adventurous.

But seriously, who is buying all these RVs?

We decided to go to the source, and reached out to the RVIA, which recently commissioned Nielsen to complete a study of current owners and potential RV buyers. Karen Redfern, Senior Director of Marketing Communications returns to the show to talk about what the RVIA plans to do with all this great data they collected.

Segment One

In the first segment, we discuss the data gathered about current RV owners, many of whom are researching or shopping for their next rig. We chat about:

  • Usage
  • Types of RVs owned
  • Used vs. New purchases
  • Overall satisfaction

Segment Two

In the second segment, we talk about prospective RV buyers–folks that are interested in RVs but have never purchased one before. We tackle:

  • RV Rentals
  • Top factors considered by buyers
  • Purchase barriers
  • Financing

Segment Three

In the third segment, we interview Karen Redfern from RVIA who dives deep into the study’s findings on the three market segments most likely to actually purchase an RV:

  • Family Adventurers
  • Nature Lovers
  • Adults with no children

Karen Redfern shares the details about each market segment and how the RVIA and Go RVing is looking to reach these people and get them into an RV.

Plus, we talk about these topics in our News Roundup:

You might think Millennials and full timers are driving RV sales through the roof these days. But we’ve read the report and have some surprising news about the new RV buyer. You are listening to Episode #131: Who is Ready to Go RVing?

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