On this episode of RV Family Travel Atlas, we are talking about current RV buyers. The RV industry has been breaking sales records for the last few years, and it shows no signs of slowing down. We have all heard that the average RV buyer is getting younger, and perhaps more adventurous.
We decided to go to the source, and reached out to the RVIA, which recently commissioned Nielsen to complete a study of current owners and potential RV buyers. Karen Redfern, Senior Director of Marketing Communications returns to the show to talk about what the RVIA plans to do with all this great data they collected.
In the first segment, we discuss the data gathered about current RV owners, many of whom are researching or shopping for their next rig. We chat about: